Email marketing is by far the best way to connect with your prospects, clients, and customers with a Giga 122% ROI, but sending individual emails and follow-ups to thousands of people is not something manually achieved. Thats where players like MailChimp come into picture. In lines below, we have listed some noteworthy best and cheap MailChimp alternative.

As we know that Mailchimp is an intuitive Email marketing tool to design and execute marketing campaigns, manage mailing lists, and increase the overall conversion rate. 

Mailchimp has been the top ranker for over a decade when it comes to corresponding with potential clients and established customers for offering new deals, discounts, sharing grievances, and launching new products.

But despite having a great price range and ample of services, customers often struggle with mailchimp’s UI and its fixed pricing that doesn’t allow you to buy individual features hence making you buy features you may never use as a package. 

If you’re also looking for free & cost-effective Mailchimp alternatives to track and market your products or services to the audience of your choice automatically, here’s a list with what you’ll find inside and how each of these would outclass Mailchimp in one way or another.

Comparison Table: Best Free & Cheaper Alternative to MailChimp

AlternativesFree PlanCheaper than Mailchimp Pricing WordPress Integration Why to opt
MailJet YesYes$9.65/monthYesGet great themes
MoosendYesYes$8/monthYesFeature-rich alternative 
MailerLiteYesYes$10/monthYesLighter & more intuitive 
Email Octopus YesNo$20/monthYesPrecise segmentation 
Sendinblue YesNo $25/monthYesBest branding 
SendxNoYes$9.99/monthYesCTAs and heat maps
Get Response NoNo$15/monthYesMultipurpose tool
Easysendy NoNo$19/monthYesExtreme automation 
AweberNoNo $19/monthYes24×7 support
OmniSend YesNo$16/monthWith paid planBulk mailing tools for companies  

Key Observations:

1. Best Free Alternative to MailChimp

  1. Mailer Lite
  2. Email Octopus
  3. Moosend

2. Best MailChimp Alternative for Enterprises

  1. Omnisend
  2. Aweber
  3. Get Response

3. MailChimp Alternative for Most Creative Campaigns

  1. Sendinblue
  2. Mailer Jet
  3. Easysendy

1. MailJet

For influencers, entrepreneurs, and marketers who don’t send emails to their subscribers in bulk everyday but maintain a long Email list, MailJet is a match made in heaven. 

MailJet distinguishes itself from Mailchimp in terms of pricing as it charges you on how many Emails you wish to send every month instead of pricing on the number of contacts in your Email list. Hence you’re free to add as many contacts in your list as you want.

You can also send transactional emails, add segments, design journeys, and conduct A/B testing by integrating MailJet’s API with your website or mobile app to run your marketing campaigns on the go.

  • Advantages:
    • Integrated API to merge with your business 
    • Automates your Email marketing  campaigns 
    • Delivers transactional and invoice mails 
    • Add unlimited contacts
  • Disadvantages:
    • Very restrictive free plan 
    • Not as feature rich as Mailchimp
  • Why to pick: 

MailJet puts the control of your campaigns on your fingertips with its adaptable API and lets you choose captivating designs from thousands of customizable templates. It’s perfect for those who need to manage a large contact list at a rather small price.

  • Pricing:
    • Free plan
    • Basic plan starts at $9.65/month

Learn more: //

2. Moosend

If you’re looking for something more than just an Email automation tool at an exceptionally good price, you shouldn’t miss out on Moosend; one of the best Mailchimp alternatives on the web that lets you build and host landing pages, customize Emails with drag & drop graphics, Automate your marketing strategy, integrate eCommerce tools to get you started with your online store minutes.

Moosend has a tempting “Pay as you Grow” plan along with an insanely good free plan that permits you to send unlimited email to 1000 members or less in a month.

Once you have an audience of more than 1000 subscribers or you want to access premium features like SMTP service and landing page designing, you can pay on the basis of your customer count.

  • Advantages:
    • Inbuilt landing page building 
    • Customizable Workflow 
    • Incredible free plan
    • Unlimited Email delivery
  • Disadvantages:
    • Free plan restricted to 1000 contacts
    • No html support 
  • Why to pick:

Moosend stands as a tough alternative to Mailchimp as it demonstrates a large set of features and Inbuilt tools to automate and customize your campaigns at the cheapest price possible.

  • Pricing:
    • Free plan 
    • Basic plan at $8/month

Learn more: //

3. Mailerlite

Mailerlite’s name says a lot about its functionality, it’s a lite and simple Email automation tool that elements the inherent complexity and ambiguity that comes with most Mailchimp alternatives. 

To much extent, Mailerlite is similar to Moosend. It also allows you to send emails to a 1000 subscribers for free and the price range grows with your subscriber count. Mailerlite gives you access to features like A/B testing, Behavior tracking, surveys, analytics, custom HTML files and segmentation in its basic plan which were only available in the premium package in Mailchimp. So, feature wise, it’s got more to offer at a better price. 

  • Advantages:
    • Premium features at basic price
    • Revenue tracking
    • Accepts and runs custom HTML files
  • Disadvantages:
    • Glitchy website 
    • Being lighter, it’s not as powerful and rapid as Mailchimp 
  • Why to pick:

Mailerlite makes marketing automation as simple as it gets and brings some uncanny useful tools to you at a monthly price less than a regular sandwich with fries. 

  • Pricing: 
    • Free plan
    • Basic plan at $10/month

Learn more: //

4. Email Octopus

Running an email marketing campaign can be tough when your audience comes from all age groups, personality types, and backgrounds. Email Octopus was created with the aim to make it easier for you to serve unique and personalized content to different audiences without switching back and forth to various platforms.

The free plan includes 10000 mails that you can send to 2500 subscribers every month. The paid plans of this Mailchimp alternative will scale as your subscribers grow. The basic price starts from just $20/month which covers most major features and offers instant support. 

  • Advantages:
    • Target specific audience 
    • Pay as your community grows
    • Personalise as much as you want
  • Disadvantages:
    • Can’t send unlimited emails 
    • Free plan comes with secondary support 
  • Why to pick:

Email Octopus lets you create and deliver uniquely customized emails to different sets of communities to serve a more human-like experience to your prospects and enjoy access to extremely accurate analytics.

  • Pricing: 
    • Free plan
    • Basic plan at $20/month 

Learn more: //

5. Sendinblue

Every marketer, freelancer, and business owner with an email list dreams of a platform that can fulfill all their marketing needs including Automation, Designing, Tracking, and Branding in one pocket-friendly subscription. Sendinblue does it all with immense efficiency.

You can create, customize and operate your Email campaigns right from your mobile phones and take your team on board for cooperative marketing. 

Despite being an effective Mailchimp alternative, it’s free trial limits you to send only 300 emails everyday, but on the positive side of things, you cam setup a fully functional landing page, facebook ad or sign up form to enhance your brand value. 

  • Advantages:
    • Send unlimited emails
    • Design and customize workflows for unique audiences
    • Team management tools 
  • Disadvantages:
    • Very limited free plan
    • Watermark even after purchasing the basic plan
  • Why to pick:

Ample of useful branding and comparative tools, and a liberty to customize your campaigns as much as you like make Sendinblue one of the primary Mailchimp alternatives. 

  • Pricing:
    • Free plan
    • Basic plan at $25/month

Learn more: //

6. SendX

SendX is one of those underrated goldmines that are not very popular yet but offer a head on completion to big bulls of the Email marketing industry including Mailchimp.  

This Mailchimp alternative not just helps you market your products and services by automating your Email marketing campaign but also assists you in building and managing an ever growing contact list of relevant subscribers by building landing pages, and optimizing your campaign using track data collected from your subscribers that reveals what worked, which email was opened, and which one converted. 

Sendx also presents CTA patterns & Heatmaps to set a clear path ahead for your next campaign. 

  • Advantages:
    • No coding needed
    • Vast library of stock media for your campaigns 
    • Precise tracking 
  • Disadvantages:
    • Sales funnels not available 
    • CRMs not available 
  • Why to pick:

As mentioned above, Sendx has extremely useful Analytics and tracking data that helps you make future campaigns better and more effective. 

  • Pricing: Basic plan at $9.99/month

Learn more: //

7. Get response

It is a complete marketing package and It’s important to understand the gravity of Get Response when I say it’s an all-in-one API. 

It saves you the expenses of a separate Fanal builder, Landing page developer, a payment gateway integrator and a webinar hosting platform along with Email automation, ad building, and workflow setup.

And believe me or not, all this comes at a price less than your weekly coffee expenses. The only downside is that the list size is limited to 100000 contacts making it of no use to larger organisations.

  • Advantages:
    • Build and manage sales funnels 
    • Customizable email themes
    • Webinar hosting 
  • Disadvantages:
    • Limited Email list storage 
    • Inefficient pop-ups
  • Why to pick:

The entire concept of GetResponse is focused on generating more leads, engaging the prospects, and eventually turning them into lifelong customers. 

  • Pricing: Basic plan at  $15/month

Learn more: //

8. Easysendy

For enterprises that deliver bulk emails, follow-ups and drips regularly, Easysendy is an ideal choice.

Its drag and drop features allow you to build a drip flow hassle freely without having to spend hours coding if/else statements, you see how easy it is.

The companies can actually eradicate the entire manual response system with a simple integration of Easysendy, It would automate the entire response system and lead generation and you’ll be able to focus on tasks that need more of your attention.

It gets only better, at just $19/month you can send upto 10000 emails, and drips with no limit to your contact list.

  • Advantages:
    • Custom search options 
    • Build flow by drag and drop 
    • Automatic lead generation 
  • Disadvantages:
    • Excessive ads on home screen 
    • Lists IDs instead of names
  • Why to pick:

Easysendy can minimize the manual input to an extent you wouldn’t imagine. Its list generation & management system ensures that you don’t have to worry about your Email list at all.

  • Pricing: 
    • $19/month (Basic)
    • $24/month (Pro)

Learn more: //

9. Aweber

This veteran MailChimp alternative, Aweber was launched even before Mailchimp as a simple and easy to use email automation tool but after spending over a decade in the digital space, this Mailchimp alternative has finely evolved to become a full-scale marketing campaign builder that excels at all the aspect of Email marketing and lead generation while touching the most advanced systems, plugins, and wireframes of today’s marketing campaigns. 

Aweber claims to help startups and small businesses by taking on and automating about 90% of work including designing & running campaigns, handling eCommerce, migration process, and lead generation channels. It doesn’t offer any free plan but you can try it for free for the first month to take a demo.

  • Advantages:
    • Ultimate automation 
    • 24×7 support
    • Free migration 
    • Build notifications
  • Disadvantages:
    • No free plan
    • Only 700 templates 
  • Why to pick:

With Aweber, you can witness automation of email campaigns at its best where you can create as long or as complex workflow for generating new leads, and keeping your customers engaged. 

  • Pricing: Basic plan at $19/month

Learn more: //

10. OmniSend

Ok, so Omnisend is the last contender of our list of top 10 free & cost effective Mailchimp alternatives. 

Omnisend is not just for sending Emails, and newsletters. It equips you with the ability to communicate with your subscribers via text, whatsapp, and web notifications making it a multichannel sales tool.

And the list of exciting features doesn’t end here, you can retarget your audience by setting up simple Google/Facebook ads, integrating Ecommerce, and A/B testing for effective marketing. 

  • Advantages:
    • One platform for multiple channels 
    • An affordable solution for companies 
    • Performance esurance
  • Disadvantages:
    • Most marketing plugins available only in Premium and enterprise plans 
    • Not suited for individual creators 
  • Why to pick:

Omnisend ends the need to buy multiple subscriptions for using multiple channels to reach out to customers and offers feature rich experience at a pocket friendly price for enterprises.

  • Pricing: 
    • Free plan
    • Standard plan at $16/month

Learn more: //


I admit Mailchimp is still the crownless king of Email marketing automation, but every business has unique needs and obviously distinct budgets they can spare on automation and marketing campaigns. 

Hence for those who are not fully satisfied with Mailchimp, the list of top 10 free & cost-effective Mailchimp alternatives was curated. Gauge what features you need and how much can you invest after going through the above mentions.

Enterprises and large companies require frequent delivery, and utmost automation; Omnisend and Aweber fit that scenario the best but for individuals just starting out Mailerlite & Sendinblue will be the best cost-effective Mailchimp alternatives. I leave the rest to your conciseness.

Happy marketing!