Content Optimization Tools
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Top Content Optimization Tools: Secret Success Ingredient

Often we have heard – content is king, which means your pitch has to be a hot-selling cake. Do you know how professional writing agencies, seasoned writers, and even newbies curate top-ranking posts and pages in search engines? Various elements combine to create an excellent piece of writing. And Content Optimization tools and software in 2023 are surely among such crucial elements.

Best Content optimization tools in 2021

This article offers an in-depth analysis of why content optimization platforms are so useful and how they differ from other online AI & automated writing platforms. As we commence this exciting journey of understanding new-age writing, we have concluded by listing the best online content optimization sites and software.

Find below a glimpse of our list of top 15 contenders.

Top 15 Content Optimization software & platforms in 2023

Frase.ioUnited StatesYes$45/month
MarketMuseUnited StatesYes$79/month
SimilarContentUnited States7-Day trial at $1$9.99/month
SEO PowerSuiteUnited StatesFree version$699/month
ContentStudioSweden14-day trial$49/month
SearchMetricsUnited StatesYes$397.00/month
Hemingway EditorUnited StatesDesktop app is free$19.99/month
SEMrushUnited StatesYes$119.95/month
SEOScoutUnited Kingdom7-Day trial$49/month
PageOptimizer ProSri LankaNo$20/month
Squirrly SEOUnited KingdomNo$20.99/month
AhrefsSingapore7-Day trial at $7$99/month
CopywritelyUkraine14-Day trial$18/month
DashwordFranceFree account$99/month

Scroll down below to read all 15 contenders in detail. Check notable features, why to pick them, where they are lacking, and for whom they are best fitted.

Content Optimization Tool – What, Why, and How?

The bars touching the skylines at the launch of your pages look awesome, but as it starts to flatten with time, optimization becomes critical. ‘Refresh Content’ has become a key component of every strategy for organic search. It’s a structured process that ensures the post is written and built technically so that it reaches a wider audience. Various factors play a decisive role in this process – CTAs, keywords, Meta tags, links, headers, on-site speed, and more.

There are approx 70 million blogs that are posted monthly on WordPress alone! Furthermore, the average time spent on a single blog is only 16 seconds, and this data sums up the need why optimization is the need of the hour.

Few more reasons that answer ‘WHY’ you need to optimize your content:

  • Avoiding heavy penalties by search engines
  • Gaining maximum visitors
  • Rank on SERPs
  • Maximize organic lead generation
  • Increase top-of-the-funnel leads

Before you start enriching your content, having a goal alongside identifying the resources to reach your goal is a must. Remember – optimization instruments work effectively only if it’s well-researched and shows class & quality. These instruments sum up making changes in your copy, structure, and metadata to make it search-friendly. 

Content Optimization – The Starting Line

Keyword selection for an Entire Page: An engaging writeup is not about dumping a bounty of information or talking about too many things on a single page.

LSI (latent semantic indexing) and secondary keywords are important. However, the write-up should be clear enough to showcase the objective of the page. Be it blog or website content, stay close to the subject and focus on an individual keyword.

A Long-tail keyword is trending nowadays, so ensure your keyword selection hits the bull’s eye! 

Improve the Pages:

Once your website is live, the only thing that takes time is enhancement. Ideally, equal weightage is given to all the pages. But focussing on the page that is nearest to the ranking is a smart move. Enhancement or optimization will help your website rank higher in search engines like Google/Bing.

This trick works when you want to see a tangible ranking improvement. For example, on a particular keyword, your webpage is ranking on the 12th page of SERPs. Therefore, you just need to give a little push and jump to page one, wherein the click rate is 90%. So be it for a new brand or a seasoned player, use your optimization tools effectively. 

Take Advantage of Personalization:

Personalization not only helps to enhance the overall experience, but it also ensures to convert a few visitors into customers as well. Especially for an eCommerce website, embedding personalization in your content and offers gives you brownie points.

Different optimization software helps you to monitor browsing history, social media presence, and past purchases of customers. These insights go a long way in curating tailor-made solutions that maximizes conversion. We need to understand that personalization is a human-centric approach and adapting to change is how the market grows. Embrace technology to the core and find the best optimization platforms that suit your business.

Content Optimization & website optimization go hand in hand. Both are complementary to each other for a successful website. Make sure you are using clean codes, lighter images, and better UI on your web pages. Further, always check page load time, Core Web Vitals (CWV), page load time, TTFB, page details ( size of HTML+JS+CSS+Imges+Font) along with some other crucial factors.

Following are the most commonly used free online tools for website & page optimization:

The Power of Grammar & Stylistics works!

No matter how much proficient you are, we still tend to do some mistakes that can scale down my SERP rankings. If you are unsure about why grammar and stylistics matter, exploring the concepts of SEO is essential for you.

It’s all about putting up an easy and natural writeup for search engines to understand and rank them as per relevance. Spare a few minutes to review the posts that help to rectify the errors. Online grammar platforms are a massive hit in the market that takes care of spelling, stylistics, grammar, punctuations, and more. The most popular web-based platform is Grammarly, but there are many other quality players available at lesser prices.

Other top picks for this purpose are the following:

  • ProWriting Aid – Most affordable yet advanced English writing assistant platform.
  • Linguix – Another fully-fledged affordable software with an excellent paraphrasing feature.

Call to Action & Landing Page

Even though a visitor likes your services and is likely to make a purchase, he is not sure of the next step. This is where a CTA or a Landing Page makes a huge difference in your website. These tools guide a visitor to leave their contact details or hit the ‘purchase’ button. 

Even though you have an attractive Landing page, there is always scope for improvement. Staying abreast, analyzing the traffic on the page, and engaging the potential shoppers are where these platforms prove beneficial. 

Content VS SEO Optimization

Content vs seo OPtimization

While keyword optimization comes under the framework of SEO, the task of remodeling your words, phrases, paragraphs, titles, and sub-titles constitutes content optimization. As we move towards the era of rich posts, the focus is on covering a topic rather than a keyword. 

To make it simpler, SEO is all about keywords. While content optimization uses these keywords to rank the website on search engines. Therefore, while SEO keyword acts as a seed, content optimization plays the role of water and fertilizers. Nurturing your online venture with a perfect blend of these two related elements is how you get close to your objective. 

While SEO tools are suitable for optimization, they don’t provide a complete solution. They lack the semantic analysis to find the gaps. For this reason, these are in much demand. To point out Optimization tools & software offer a complete solution from conception to analyzing outcomes. 

If you are looking to optimize posts, expand your horizon to get holistic solutions.

However, not every solution is best suited for you as some are specifically designed for enterprises and mid-size businesses. More than quick results adapt to building comprehensive content that stands the test of time. Keep the intent to boost topic optimization that helps search engines to interpret your pages and rank them accordingly.

List of Best Content Optimization Tools in 2023

By now, we have a fair idea about why it is a buzzword in today’s digital world. As content forms the base of your marketing and business activities, creating high-value engaging content is a must.

We help in your quest to create flawless content by picking for use of top useful and trending names in 2023. To be sure, this list is carefully chosen and a result of in-depth research and analysis.

Best content optimization software


  • Best AI-powered content planner
  • Make your posts in a well-structured manner and stand apart from the crowd

Founded in 2016, Frase is a lesser-known AI-enabled tool that helps you to identify questions that your target audience is asking. It creates a holistic answer strategy by giving relevant topics and sub-topics for the content. Optimizer scans the top-ranked blogs and suggests ideas to improve your rankings. 

As one of the top AI-powered optimization tools, it is ideal for agencies, digital, and growth marketers. This tool is becoming very useful for creating a brief and writing. Frase also offers SEO Add-on at an additional cost.  Starting at $45.00/month, it also provides a free trial period. 

  • Notable Features: AI-powered tool
  • Why pick this among Best? :- Chatbot, Process/Workflow automation
  • What we miss: Multi-language support is not available, no free version
  • Best for Teams and organizations

#2. MarketMuse

  • Best AI Content Intelligence
  • For advanced users, who want to take content strategy to next level

Make your posts in a well-structured manner and stand apart from the crowd

A popular AI content intelligence & strategy platform, it assists to plan, research and curate flawless writeups. The MarketMuse Suite is a handy tool to analyze countless articles on demand and gives feedback to craft quality writeups. Founded in 2015, it offers workflows for the entire content life cycle.

With advanced personalized metrics, reliable guidance, and repeatable KPIs, it helps to build an online landscape around a topic. While it offers a free version, the paid version starts from $79.00/month which includes a free trial as well. 

  • Notable Features: AI-powered Content Intelligence and Strategy Platform
  • Why pick this among Best? : Audience Targeting, Campaign & SEO management 
  • What we miss: Price is on the higher side for starters
  • Best for enterprises and organizations

#3. Website Auditor by SEO PowerSuite

  • Best AI Content Intelligence & Strategy tool
  • For advanced users, who want to take content strategy to next level

SEO PowerSuite is surely a must-have for strategizing your content and SEO both with a single software.

Important to realize that its Website Auditor is rated among the best SEO software solutions. SEO PowerSuite offers 4 tools – Rank Tracker, Website Auditor, SEO SpyGlass and LinkAssistant. As we talk about content optimization tools, Website Auditor offers comprehensive solutions and is a great tool to work with. Markedly, it boosts site indexation and crawling. Moreover, it removes keyword stuffing while highlighting the keywords. 

It also provides social metrics and accurate traffic stats for each of the site pages. You can buy the Website Auditor package separately at $125/year or buy the entire suite at $699/year.  You also get a free version of both tools.

  • Notable Features: Multi-lingual software, 4 effective tools
  • Why pick this among Best? :- Dashboard, Auditing, Keyword rank tracking 
  • What we miss: All 4 tools are interrelated  
  • Best for SEO newbies and experts

#4. ContentStudio

  • Best for Optimizing Social Media
  • For All-in-one Content Marketing Strategy

The most compelling evidence of its utility is its standing amongst top contenders by various platforms including G2, and Capterra. Such accreditations include, ‘Best Est. ROI 2021’, ‘top 20 social media marketing software 2020’ and rated as ‘best value social media analytics tools software 2020’. Surely ContentStudio is one of the top picks on this list. It’s a dominant marketing and social media management tool for agencies, marketers, and brands.

Offering a 14-day free trial period, this multi-use platform provides products for content discovery, publishing, planning, analytics, and automation. With a competitive starting price of $49/month, it offers a plethora of services in higher packages. 

  • Notable Features: Content Management, Automated Publishing, Reporting
  • Why pick this among Best?:- Instant Setup, Improve social media presence by directly publishing to whopping 12 platforms. One-stop Shop for content marketing & Social media planning. Comfortably handles discovery, curation, insights, social publishing, automation & much more.
  • What we miss: Slow support services and automatic tools are a bit confusing  
  • Best for SMBs, Enterprises, Bloggers, – businesses of all sizes
  • Free-Trial: Available, 14-day free trial – No credit card required

#5. SearchMetrics

  • Meaningful tool for Businesses to use data for Growth
  • For maximizing the revenue/sales & outrank the competition with true insights

Aligning with global brands like Barclays, Siemens, eBay, and the SearchMetrics suite tool offers world-class marketing & business solutions. The content consulting platform designs customized consulting solutions that enrich your experience.  

Creating a user-centric strategy that caters to your target audience, the SearchMetrics suite is one of the global leaders in offering content marketing solutions. The pricing starts at a whopping $397.00/month wherein you also get a free version and a free trial. 

  • Notable Features: Enterprise-Class SEO content optimization tool
  • Why pick this among Best? :- the content consulting platform is world-class
  • What we miss: Expensive for starters, need to buy the entire suite  
  • Best for: Large enterprises, Public administrations, Mid-size business 

#6. Hemingway Editor

  • Meaningful tool for Businesses to use data for Growth
  • For maximizing the revenue/sales & outrank the competition with true insights

Hemingway Editor is an easy-to-use readability checker that gives an overall rating of your content. It highlights the complex words, sentences, the presence of adverbs, and passive words in different colors in the editor. Such color-coded messages help a user to identify specific notifications. 

A simple yet effective word processor, the latest addition is the formatting features that assist writers to apply various font styles, adding bullets, and more. While the Hemingway editor 3 costs $19.99, the desktop app is free. 

  • Notable Features: Easy interface, online & desktop editions,
  • Why pick this among Best? :- Easy integration with Medium and WordPress
  • What we miss: Limited scope, doesn’t provide in-depth grammar checks  
  • Best for Newbies, bloggers, writers

#7. SEMrush

  • Meaningful tool for Businesses to use data for Growth
  • For maximizing the revenue/sales & outrank the competition with true insights

As one of the market leaders in online visibility management platforms, SEMrush offers a 3600 analysis of your competitor’s marketing strategies. Starting from content marketing, website traffic, SEO, and social media presence, it covers everything! 

It introduces millions of local and national keywords, where there is a huge opportunity for traffic and sales. Moreover, it runs full-scale SEO audits and tracks your SERP performance on daily basis. SEMrush is one of the most pricey and the starting plan is $119.95/month

  • Notable Features: Enterprise-Class however also useful for serious Bloggers & Webpreneurs
  • Why pick this among Best? :- Has a free version and offers a free trial
  • What we miss: full-text search is missing, expensive   
  • Best for SEO & PPC professionals, SMM managers, Enterprises

#8. SEOScout

  • Meaningful tool for Businesses to use data for Growth
  • For maximizing the revenue/sales & outrank the competition with true insights

This software offers instant insights to grow organic traffic with the help of amazing power tools. Analyzing the niche in the SERPs compares your content with top performers and gives the report. It also performs a split test with page and keyword performance across your website. The tool offers a free NLP-powered topic research report for the keywords you want to rank alongside taking the help of the questions pulled from Quora and Google suggest. A monthly subscription starts at $49/month along with a free 7-day trial.  

  • Notable Features: Offers NLP topic + entity research tool
  • Why pick this among Best? :- Responsive dashboard with exhaustive details
  • What we miss: Costly  for freelancers and bootstrappers  
  • Best for: Agencies, medium-sized businesses

#9. Page Optimizer Pro

  • Meaningful tool for Businesses to use data for Growth
  • For maximizing the revenue/sales & outrank the competition with true insights

POP, as it’s called as is an on-page SEO tool that optimizes web pages efficiently and also assists you to fix errors. It offers a chrome extension as well as a dashboard that provides comprehensive solutions to optimize content for SEO.

The dashboard offers unmatched insight starting from creating a new project. The basic monthly plan starts at $20/month which makes it economical, however, to get the most of the tool; you have to opt for higher plans. 

  • Notable Features: Advanced on-page guidance and fixing of errors
  • Why pick: Major global brands are using it
  • What we miss: The number of reports and services are limited in the basic plan  
  • Best for: Agencies, medium-sized businesses

#10. Contenteum

  • Meaningful tool for Businesses to use data for Growth
  • For maximizing the revenue/sales & outrank the competition with true insights

It offers to create all your WordPress posts, schedule, and publish through an all-in-one dashboard. 

You can get a first-hand report and status of every web post as it integrates with different teams and collates the data in the dashboard. The good news is, that it’s the only free content optimization tool on this list! Currently, you can use all the features and execute your content optimizer ideas alongside this tool. 

  • Notable Features: Responsive dashboard
  • Why pick this among Best? :- Indian Company in Beta phase, new add-ons coming up
  • What we miss: full-text search is missing   
  • Best for: beginners, bloggers, startups, 

#11. Squirrly SEO

  • Meaningful tool for Businesses to use data for Growth
  • For maximizing the revenue/sales & outrank the competition with true insights

Becoming a content expert is easy with Squirrly SEO. It offers flawless SEO articles, tracks search rankings, analyses organic traffic and boosts rankings. One of the most talked-about content optimization tools in the market. It offers personalized routes to rank on the 1st page of search engines. 

The AI-enabled system has studied over 600,000 websites to give expert guidance that helps to stand ahead. The starting price is quite competitive – $20.99/ month which makes it an affordable SEO content optimization tool on the list. 

  • Notable Features: Tailored advice for ranking on the 1st page on Google.
  • Why pick this among Best? :- Keyword rank tracking, Google Analytics integration
  • What we miss: No free version, No trial period  
  • Best for: freelancers, business owners, agencies, marketers

#12. Ahrefs

  • Meaningful tool for Businesses to use data for Growth
  • For maximizing the revenue/sales & outrank the competition with true insights

One of the most trusted SEO content optimization tools worldwide, Ahrefs offers turnkey SEO solutions that are powered by industry-leading data. Accelerating the growth of organic traffic search through a wide range of in-built services, Ahrefs is quite a big hit as an SEO & Content strategy platform.

As an all-in-one SEO toolset, it also offers free learning documents and dedicated support. The monthly plans start from $99 with a trial period of all the features for seven days at $7. 

  • Notable Features: Enterprise-Class SEO content optimization tool
  • Why pick this among Best? :- No need to be an SEO pro to use Ahrefs
  • What we miss: Expensive for starters  
  • Best for: Website owners, agencies, enterprises, marketing teams 

#13. Copywritely

  • Meaningful tool for serious copywriters. Advanced On-page optimization for Growth
  • For maximizing the revenue & outrank the competition with true insights and suggestions

One of the best online platforms for on-page analysis and strategy. It helps in creating content that attracts organic traffic – both people and search engines. It offers a wide range of features that are immensely useful for bloggers, writers, and agencies. 

With a proven methodology and well-known SEO-tool list alongside reporting issues, giving recommendations, and high-quality, polished, promotes uniqueness, Copywritely is a handy platform. As it is among one of the cheapest, the monthly plan starts at $18/month while the yearly plan starts at $15/month

  • Notable Features: Helps in identifying plagiarism, keyword stuffing, keyword density, suggests TD-IDF keywords, writing tips, readability, and many more useful features. Moreover, it also helps in content Management, Automated Publishing, Reporting
  • Why pick this among Best? :- 14-days free trial – No credit card required. Instant Setup
  • What we miss: slow support services, automatic tools are a bit confusing  
  • Best for: Marketing professionals, SMBs, Enterprises, Bloggers, serious copywriters, and businesses of all sizes

#14. Dashword

  • Meaningful tool for Businesses to use data for Growth
  • For maximizing the revenue/sales & outrank the competition with true insights

The last one that gets featured in this extensive list is Dashword. With an innovative dashboard that helps you to curate quality content for readers, it goes a long way in matching the ‘right’ keywords. 

By evaluating competitors’ web pages, and discovering key topics, you get instant feedback against the top-ranking topics. It offers a single plan of $99.00/month alongside a free account wherein you get only 5 reports in a month.

  • Notable Features: Premium support, single dashboard
  • Why pick this among Best? :- external writers can access the dashboard
  • What we miss: Premium price, could have packages at lower prices   
  • Best for: Agencies, enterprises, marketing teams

#15. SimilarContent

  • Best AI Content Intelligence & Strategy tool
  • For advanced users, who want to take content strategy to next level

Trusted by the writing community & SEO experts, SimilarContent helps to curate SEO-optimized content for SERPs. It allows users to measure the content relevance score with real-time web content and LSI keyword research tools. 

It brings a 6-in-1 suite that offers measures difficulty, keywords, ranking data, readability, TF-IDF score, and backlink count. Founded in 2018, SimilarContent is one of the cheapest on this list. Starting at $9.99/month, it also offers a 7-day trial at $1. 

  • Notable Features: AI-powered Content Intelligence and Strategy Platform
  • Why pick this among Best? :- Competitor Analysis, Keyword research, Auditing 
  • What we miss: Onboarding is a bit complicated 
  • Best for: Bloggers, writers, SBUs



#Content Harmony

Wrapping up

We have put forth some of the most widely used, renowned as well as lesser-known names that are introducing innovative solutions for the users. This extensive guide is a perfect blend of unique tools that can scale up our blog posts and article quality to new heights. While every tool is laden with features, we list down our choice of the top 7 online platforms and software for SEO Content Strategy & Optimization.

While the above data collates some of the best names available across the globe, let’s drill down further. As Content writing and SEO are closely related, so are these instruments. Designed to match and deliver the best possible results, each one of them offers multi-services that are related. The below list highlights the primary & secondary services of these SEO Content Optimization tools and determines their area of specialization.  

NAMESEO optimizationContent OptimizationSpecialization
Frase.ioSecondaryPrimaryHolistic answer strategy
MarketMuseSecondaryPrimaryAI-powered content Intelligence
SimilarContentPrimarySecondaryOptimized writeups for SERPs
SEO PowerSuitePrimarySecondaryWebsite Auditor
ContentStudioPrimarySecondaryA social media analytics tool
SearchMetricsSecondaryPrimaryContent consulting platform
Hemingway EditorSecondaryPrimaryReadability checker
SEMrushPrimary SecondaryOnline visibility management
SEOScoutPrimarySecondaryNLP powered topic research
PageOptimizerProPrimarySecondaryOn-page SEO optimizer
ContenteumPrimarySecondaryScheduling & Publishing
Squirrly SEOPrimarySecondaryTailored advice for SERPs
AhrefsPrimarySecondaryAll-in-one SEO toolset
CopywritelySecondaryPrimaryReporting & recommendations
DashwordSecondaryPrimaryInnovative dashboard

If you have reached this section, you now have a comprehensive idea of why content optimization is so crucial in the digital world! Thanks to this list of top 15 contenders in 2023

, we are supported with web-based tools to take our website to new heights. Where you want to use or how you want to implement these tools is your choice but at least you have a platter of options in front of you.

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