Best Keyword Rank Checker & Tracker | Online Tools

Top-rankings on Google are hard to achieve. But luckily we have some of the best website tools available that tend to shorten the distance between the executions and desired outcomes. It only takes the right blend of SEO and strategies to be executed at the right time. Here we have listed some best keyword rank checker & tracker online tools for website rank tracking.

Such that, deriving the best results you crave will become easy. And needless to say, keywords analysis is the priority.

Keywords play a vital role in Search Engine Optimization. You can get a brief overlook of the competition and ranking potential of a website through a single weapon. And the tools that we bring you here unwind the hidden capabilities of keyword checking and tracking to you.

If you are also on the hunt for the best software to help you with ranking and tracking parameters for your website, we have come to your rescue. But before, let’s walk through an important discussion.

What Should You Choose- Website Rank Checker or Tracking Tools? 

Website Keyword Rank Checker & tracker help you identify the major and minor keywords, a competitor’s or your own website is ranking for.

At the same time, tracking tools help you identify the emerging keywords that carry the vast potential to become trending on digital routes.

For many users, the rank tracker also works as a parameter in identifying how the discovered keywords are performing in a website and so on. But often, Rank Checker and Tracker tools are misunderstood by people. Even though both are not the same, they still work for a similar objective.

And fortunately, you don’t pay for them partially as both tools are readily available on a single platform that we will discuss below. 

Mentioned below are some of the best website rankings and tracking tools available to assist you in skyrocketing your website’s performance and making it work as per your expectation.

Obviously, the ultimate target is to rank higher & get organic traffic

As you are very much cautious about how your website performs mainly on Google search, it’s better to know, what Google says about it.

Must be remembered, that Google never says anything in harsh or strong words. Therefore, it is better to take Google guidelines seriously.

Read the following guidelines for a better understanding:

Beware of these common issues that may silently kill your content, website & efforts

If you are lucky enough, you’ll read this part very carefully.

Beware, in most cases, site owners never come to know the reasons, why their site suddenly ranks much lower. Further, they do many efforts to again rank higher. They’ll check crawler issues, site speed, and much more.

Many sites get success here by fixing such common issues as 404 & 500 errors, reducing the size of pages, etc.

If still unresolved, in order to fix issues they spend more on many things. Such things may include themes, caching & SEO plugins, Webhosting, fonts, and image optimization.

For a normal business or site owner, this is the maximum they can do! At this stage, if still unresolved, they are clueless, about what to do! Many starting to lose interest & focus.

A large number of sites hit the roadblock here & look clueless.

To point out, give extreme importance to the following factors:

  • Maintain appropriate keyword density & avoid keyword stuffing.
  • Create original & natural content. Avoid plagiarism.
  • Always give credits to the original source of info.
  • Use licensed digital assets. Avoid any copyright strike.
  • Create useful content.

Top Website Keyword Rank Checker & Tracker

Here’s a quick recap of each contender, its key features, and its benefits to a user.

SERankingCompetitive intelligence provides accurate data
SemrushComplete suite utility
AhrefsEquips advanced tools with detailed metrics
SERPWatcher (Mongols)User-friendly & interactive interface
RankWatchEasy to use
Link Assistant SeoPowersuitGo for the complete pack
SEOScoutEasy to use features, interactive user interface
Serpstat Simple features
WincherClear and transparent features
DynoMapperA local search tracking tool
SEOProfilerWell-structured menus and features
RanktrackerNeat and clean user interface
Advanced Web RankingGenerates detailed report
Authority labsSEO rank tracking software
Google search consoleUncovers Hidden and powerful keywords
CognitiveSEOPowerful yet Simple tool
Traffic Travis Best for Basic SEO work
Moz ProOffers every feature
LabrikaAI-powered Tool
AccurankerAn easy-to-use SEO tool
WhiteSparkOffers comprehensive Rank Checker Service
Microsite MastersA Fine Option
The Search MonitorOffers SERP-specific features
IspionageSimilar to Semrush with few differences and flaws
Alexa Rank CheckerDetailed keywords reports

#1. SERanking

SEranking keyword rank checker tool online
SEranking keyword rank checker tool online

If you are on the hunt for a 100% accurate website keyword rank checker, SERanking can be a trusted source. The tool provides you complete website keyword tracking solution, covering every search engine you want to derive traffic from. You can also analyze the traffic on key terms coming from desktop or mobile devices. Thanks to the competitive intelligence that helps keep an active eye on your own business website and SEO metrics through SERanking. The tool makes it easier through SEO rating, providing an in-depth SEO review of the top 100 websites you spy on through the search box. 

Pricing: Starts from $31/month

#2. Semrush

SEMrush online keyword rank tracker
SEMrush online keyword rank tracker

Semrush is an all-embracing keyword rank checker and tracking tool. It has always been a popular pick among digital markets. It equips almost every needy feature a pro-level online market analyst always is in search of. Yet, Semrush is a big hustle for many users as the complexities of features make it harder to identify the key metrics. But if you are an SEO expert, Semrush can help you track website keywords. You can also take a free trial of Semrush.

Pricing: Starts from $99.95/month

#3. Ahrefs

Ahrefs best website rank checker
Ahrefs best website rank checker

Ahrefs is arguably the best overall SEO tool for many, specifically for checking technical SEO. But while considering the best online keyword rank checker tool, we would like to rate it at third spot. It has been super-powered with a broad range of features for digital marketers or online market analysts. Ahrefs is best known for its detailed website analysis features. It generates a broad report on a specific keyword you want to discover or are willing to rank for. Tracking is easy on this tool but requires taking a few lessons on understanding the user modules. A dense quantity of features is an upsetting factor, but that’s okay for professionals.  

Pricing: Starts from $99/month

#4. SERPWatcher by Mongols

Serpwatcher website keyword rank checker
Serpwatcher website keyword rank checker

SERPWatcher by Mongols is an easy-to-use website SEO rank tracking tool. It helps you see through SERP performance to identify where your website stands as compared to your competitors. The interactive interface cast light upon meaningful segments only. Similarly, it is easy to derive critical data for an inexperienced user. Moreover, data of keywords is described through charts as well. Also, 10-day free trial is available.

Pricing: Starts from $29.90/month

#5. RankWatch

As the name is self-defining, RankWatch is popularly known for its rank monitoring features. You can use Rankwatch to track the potential keyword, their competition level, and hidden opportunities. The interactive user interface looks incredible. Such as, it provides you the keyword and SEO reports through charts cutting the confusion born by complex numbering structures. Unlike other knotty tools, RankWatch makes only the needed data available on the user’s screen. In a nutshell, it becomes the best choice for a starter.

Pricing: Starts from $29/month

Link Assistant SEO Powersuit is basically software – downloadable on Windows, Mac, and Linux devices. However, the software commits you to all-inclusive SEO services. But in contrast to other online tools, they are at a limit. In a nutshell, you can check rankings, on-page, backlinks, and reports at Link Assistant SEO Powersuit. The interface of the software can be a bit disappointing as it is sometimes hard to recognize the data displayed on the screen. 

Pricing: Starts from $29/month

#7. SEOScout

SEOScout is an SEO analyzer helping you to know your website’s SEO score better. For instance, it allows you to spot the best key terms which can give your website the desired push on digital routes. You can track each key term & phrase, and know the ranking position. Besides, dynamic keyword group tracking allows you to spot relevant key terms for each focused word. In a nutshell, it is an easy yet dynamic keyword rank checker and tracker.

Pricing: Starts from $49/month

#8. Serpstat 

Serpstat offers you both website keyword rank checker and tracking tools. Simply put, it has been lesser-known for limited functions. Such as, you can see only limited metrics on the screen related to SEO or a particular key term you want to rank for. Still, you can trust Serpstat as it may help you pick the right keyword for your niche. Moreover, you can also access a free trial of the tool.

Pricing: Starts from $48/month

#9. Wincher 

With an interactive user interface and potent features, Wincher is budding as a favorite SEO toolkit for Americans but is now available to use for all. It is well-renowned, mainly for its better visibility that keeps gathered data transparent to its users. You simply enter the URL or a key term into the search box, and it generates brief insights on each term it obtains. Competition tracking and rank tracking of a particular keyword are simple at Wincher.

Pricing: Starts from $24/month

#10. Dyno Mapper

Dyno Mapper is, however, popularly known as a site-map generator, but in addition to that, it has also been prevalent for its Google website accessibility testing and daily keyword tracking features. Such as, you derive insights into keyword rankings on a daily basis or location or devices basis.  No surprise, it is best if you want to conduct competition analysis in the local region.

Pricing: Starts from $49/month

#11. SEOProfiler

SEO Profiler is another superb tool from a keyword tracking perspective. For instance, it provides you a brief outlook of each keyword you want to target and wish to make your pages and content rank on Google’s top search results. Even though SEO profiler is lesser-known, still the tool and features it equips are not less than some big names in the industry. Moreover, a one-week free trial is also offered to the users. 

Pricing: Starts from $69.95/month

#12. Ranktracker

RankTracker can be the best fit for website owners and digital marketers looking for a simple and well-built keyword rank checker tool online. The overall interface of Ranktracker is neat and clean. You won’t find it hard to spot what actually it is trying to depict for a particular keyword. In simple words, the changing games of colors provide you a quick glimpse of the perspective keyword carrying the vast potential to rank your website faster. Accessing a 7-day free trial is the best way to know this tool better.

Pricing: Starts from $19/month

#13. Advanced Web Ranking

Advanced Web Ranking (AWR) is an easy-to-use keyword rank checker, SEO reporter, and competition analysis tool. You can capture a detailed report on your focused keyword using an advanced web ranking tool. In addition, conducting a competitor analysis is also easy on AWR. However, lesser reviews and feedback are available, but if you want, you can use a seven-day free trial of Advanced Web Ranking to experience its potential. Besides, you can also conduct desktop, mobile and local research work.

Pricing: Starts from $49/month

#14. Authority labs

Authority Labs can be an excellent choice if you aren’t hooked on detailed keyword reports. Unlike other powerful tools in the discussion above, authority labs generate only a little information about a keyword. Authority Labs isn’t made for you if you want to gather more information around a particular search query. However, you can monitor the SEO performance of a specific keyword in this particular tool as well, but we aren’t sure whether obtained data is accurate or not. 

Pricing: Starts from $49/month

#15. Google search console

Surprising, but it is the hidden weapon that is enough to give you some positive signals around the keywords your content or an entire website often revolves around. But it has a significant downside as you can’t monitor competitors’ keywords, yet you can find some of the best and top-ranking key terms on your own website. For new users, the Google search console is a mode by which you connect your website with Google and bring it to the search engine. 

Pricing: It is absolutely free

#16. Cognitive SEO

Uncover your competitors and the major keywords their website ranks for with Cognitive SEO. That’s what the website has to say it all. Folks believe that the website’s user-friendliness is the key factor that drew their attention towards Cognitive SEO, but we think that it needs a bit of rework. To simply put, Cognitive SEO does provide you accurate information regarding the focused keywords and ranking, but the intricate features and functions puzzle users. 

Pricing: 7 days free trial offered/pricing info not revealed

#17. Traffic Travis 

Traffic Travis offers you a complete stat of the website you wish to search. From uncovering the potential of keywords to unearthing the latest opportunity thriving on the digital oceans, it helps you numerously for your digital success. However, initially, the tool may want you to catch some lessons on the Traffic Travis features to ensure you could learn everything on the move and continue using the tool for the critical objective. 

Pricing: Plans haven’t been revealed by the Authorizer

#18. Moz Pro

Moz Pro helps you do maximum keyword research work in no time. Like Ahrefs, and Semrush, you can expect more from this single tool. But MOZ isn’t recommended for individual digital marketers or freshers as the pricing is high. Also, the features offered can be a bit hard to understand. If you are a fresher or an inexpert digital marketer, the tool is surely not advisable. 

Pricing: Starts from $99/month

#19. Labrika

Labrika is an AI-powered SEO tool that helps you identify the powerful keyword that carries vast potential in scaling your website. But it’s worth keeping in mind that Labrika isn’t a magician; it doesn’t derive maximum traffic on your website. However, no tool can do this. Labrika displays the list of relevant terms from the focused keywords or competitor’s website. Furthermore, Labrika has reasonable pricing. 

Pricing: Starts from $19/month, you may also check a limited-time $69 Lifetime deal on Appsumo

#20. Accuranker

AccuRanker is best for large agencies and digital professionals. In the market, it is one of the best rank trackers designed for people willing to conduct market research on a large scale. In simple words, the tool promises you in-depth market analysis and on-demand updates. The only thing that doesn’t make it an ideal alternative for all is pricing which is higher than average tools in the market. 

Pricing: Starts from $109/month

#21. WhiteSpark

If you seek more organic traffic to come on your website, you will surely find WhiteSpark a good choice. WhiteSpark is more likely to impress you at numerous parameters with its easy-to-use features and broad list of functions. But the keyword rank tracker facility isn’t that brief. You don’t see the key metrics behind bars; only what is available on the upper shelf is displayed on your screen.

Pricing: Starts from $25/month

#22. Microsite Masters

Microsite Masters can be a good option. But many users have encountered issues with the tool as to them it lags and offers a poor user experience. Accuracy in data generated for keywords is also not reliable all time. Still, it has certain features that help you effectively deal with competition in digital landscapes.

Pricing: Starts from $49.95/month

#23. The Search Monitor

The Search Monitor tool may bring SERP under your control if, luckily, you find it a suitable alternative for your research work. The tool helps you monitor the best keywords with less competition and maximum potential. It is essential that you learn it carefully first to ensure you don’t have to deal with major issues from the steps onwards. And it seems that the tool offers customizable pricing because the pricing menu on The Search Monitor website doesn’t reveal any information on it.

Pricing: Isn’t revealed by the Authorizer.

#24. Ispionage

It won’t be wrong to call Ispionage a copy of Semrush as it has lots of similarities that hooked users to Ispionage, anticipating that it is a great alternative to Semrush. But that’s not the case; there are a few flaws and differences in this tool that gets its lower rank in this list. Still, the tool works pretty well for competition analysis on digital routes. The tool helps you catch a glimpse of the top-ranking keywords driving millions of traffic to your competitor’s website. 

Pricing: Starts from $59/month

#25. Alexa Rank Checker

If you seek a free alternative, jump into Alexa Rank Checker. It is a free tool offered by Alexa to website owners and digital marketers. You simply paste a competing website’s URL into the search box; the tool automatically generates the desired data for you. But unfortunately, you need to purchase a complete plan to access particular features, which is unfair because the entire plan is expensive, and a few features of them might be useless for you.

Update: In a surprise move, Alexa has declared that it has retired on May 1st, 2022 and its API will stop functioning on 15th December 2022. Many Alexa features have already stopped working. So better you choose its worthy alternative for website ranking insights.

Pricing: Starts from $149/month


So what are you waiting for? We have discovered some of the best keyword rank checker and tracking online tool available in the market. However, not every tool is suitable for each user. Hence it’s worth keeping your requirement in your mind first before taking a dig into any tool. Demo and trial versions of a maximum of the tools are available to streamline the decision-making process. SERanking, Semrush, and Ahrefs are, however, some standard options, but you should try other alternatives as well. 


What Is The Best Website Keyword Rank Checker And Tracking Tool?

SERanking, Semrush, and Ahrefs are the most popular keyword rank checker and tracking tools as they offer you a complete suite of features needed to track down the best keyword fit for your content on your website.

Can I Check the Keywords of competing Websites? If yes, how?

You can check the key term of competing websites in no time. Simply choose the best website keyword rank checker and tracker and paste the link of the competing webpage into the search box. Soon the powerful keyword a competing website is ranking for will be available on your screen.

How can I Check My Website’s Seo Rank?

You can check your website’s SEO rank within a few simple steps. All it takes, log in to the best website SEO checker tool>>paste your website’s link into the desired field>> click on the SEARCH button and get the SEO report.

How To Rank A Website On A Particular Keyword?

You can rank your website on a particular keyword with a perfect blend of relevant keywords with low competition and high traffic potential. Content must be providing value to rank a website organically on Google search results.

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