Best Keyword Rank Checker & Tracker | Online Tools

Top rankings on Google are hard to achieve. But luckily we have some of the best website/software available that tend to shorten the distance between the executions and desired outcomes. It only takes the right blend of SEO and strategies to be executed at the right time. Here we have listed some best keyword rank checker & tracker online tools for website rank tracking.

Such that, deriving the best results you crave will become easy. And needless to say, keyword analysis is the priority.

Keywords play a vital role in Search Engine Optimization. You can get a brief overlook of the competition and ranking potential of a website through a single weapon. And the tools that we bring you here unwind the hidden capabilities of checking and tracking of key terms and phrases.

If you are also on the hunt for the best software to help you with ranking and tracking parameters for your website, we have come to your rescue. But before that, let’s walk through an important discussion.

What Should You Choose- A website Rank Checker or Tracking Tools? 

Website Keyword Rank Checker & tracker helps you identify the major and minor keywords, a competitor’s or your own website is ranking for.

At the same time, these help you identify the emerging keywords that carry the vast potential to become trending on digital routes.

For many users, the rank tracker also works as a parameter in identifying how the discovered keywords and its positions performing on a website and so on. But often, Rank Checker and Tracker tools are misunderstood by people. Even though both are not the same, they still work for a similar objective.

And fortunately, you don’t pay for them partially as both are readily available on a single platform that we will discuss below. 

Mentioned below are some of the best website rankings and tracking tools available to assist you in skyrocketing your website’s performance and making it work as per your expectation.

Obviously, the ultimate target is to rank higher & get organic traffic

As you are very much cautious about how your website performs mainly on Google search, it’s better to know, what Google says about it. How your website or webpage position for key terms and phrases over a period of time, help you to track its performance. Further it helps you optimize your site and pages.

Must be remembered, that Google never says anything in harsh or strong words. Therefore, it is better to take Google guidelines seriously.

Read the following guidelines for a better understanding:

Beware of common issues that may silently kill your content, website & efforts

If you are lucky enough, you’ll read this part very carefully.

Beware, in most cases, site owners never come to know the reasons, why their site suddenly ranks much lower. Further, they do many efforts to again rank higher. They’ll check crawler issues, site speed, and much more.

Markedly, website position usually not the same at mobile, tabs and pc. AMP can also be a factor. And not every site uses the AMP for mobiles, you need to prioritize, whether you want AMP or not. Therefore website performance may need your special attention for various devices and platforms. Website position performance can be improved by optimizing and taking the feedback from its performance.

Many sites get success here by fixing such common issues as 404 & 500 errors, reducing the size of pages, etc.

If still unresolved, in order to fix issues they spend more on many things. Such things may include themes, caching & SEO plugins, Webhosting, fonts, and image optimization.

For a normal business or site owner, this is the maximum they can do! At this stage, if still unresolved, they are clueless, about what to do! Many starting to lose interest & focus.

A large number of sites hit the roadblock here & look clueless.

To point out, give extreme importance to the following factors:

  • Maintain appropriate keyword density & avoid keyword stuffing.
  • Create original & natural content. Avoid plagiarism.
  • Always give credit to the original source of info.
  • Use licensed digital assets. Avoid any copyright strike.
  • Create useful content.

Top Websites as Online Keyword Rank Checker & Tracker Tools

Here’s a quick recap of each contender, its key features, and its benefits to a user.

SERankingCompetitive intelligence provides accurate data
SemrushComplete suite utility
AhrefsEquips advanced features with detailed metrics
SERPWatcher (Mongols)User-friendly & interactive interface
RankWatchEasy to use
Link Assistant SeoPowersuitGo for the complete pack
SEOScoutEasy-to-use features, interactive user interface
Serpstat Simple features
WincherClear and transparent features
DynoMapperSpecialist in local search tracking
SEOProfilerWell-structured menus and features
RanktrackerNeat and clean user interface
Advanced Web RankingGenerates detailed report
Authority labsSEO rank-tracking software
Google search consoleUncovers Hidden and powerful keywords
CognitiveSEOPowerful yet Simple
Traffic Travis Best for Basic SEO work
Moz ProOffers every feature
AccurankerAn easy-to-use SEO tool
WhiteSparkOffers comprehensive Rank Checker Service
Microsite MastersA Fine Option
The Search MonitorOffers SERP-specific features
IspionageSimilar to Semrush with few differences and flaws
Alexa Rank CheckerDetailed keywords reports

#1. SERanking

berthaai auto article writer
Screenshot: Bertha AI

If you are on the hunt for a 100% accurate rank checker, SERanking can be a trusted source. It provides you complete keyword-tracking solution, covering every search engine you want to derive traffic from. You can also analyze the traffic on key terms coming from desktop or mobile devices. Thanks to the competitive intelligence that helps keep an active eye on your own business website and SEO metrics through SERanking. SEranking makes it easier through SEO rating, providing an in-depth SEO review of the top 100 websites you spy on through the search box. 

Pricing: Starts from $31/month

#2. Semrush

SEMrush online keyword rank tracker
Screenshot: SEMrush Homepage

Semrush is an all-embracing keyword rank checker and tracking tool. It has always been a popular pick among digital markets. It equips almost every needy feature a pro-level online market analyst always is in search of. Yet, Semrush is a big hustle for many users as the complexities of features make it harder to identify the key metrics. But if you are an SEO expert, Semrush can help you track keywords. You can also take a free trial of Semrush.

Pricing: Starts from $99.95/month

#3. Ahrefs

Ahrefs best website rank checker
Screenshot: Ahrefs

Ahrefs is arguably the best overall site for SEO tracking and optimizing for many, specifically for checking technical SEO. But while considering the best online keyword rank checker tool, we would like to place it at the third spot. It has been super-powered with a broad range of features for digital marketers or online market analysts. Ahrefs is best known for its detailed analysis features. It generates a broad report on a specific keyword you want to discover or are willing to rank for. Tracking is easy but requires taking a few lessons on understanding the user modules. A dense quantity of features is an upsetting factor, but that’s okay for professionals.  

Pricing: Starts from $99/month

#4. SERPWatcher by Mongols

Serpwatcher website keyword rank checker
Screenshot: Serpwatcher Homepage

SERPWatcher by Mongols is an easy-to-use SEO rank-tracking tool. It helps you see through SERP performance to identify where your site stands as compared to your competitors. The interactive interface cast light upon meaningful segments only. Similarly, it is easy to derive critical data for an inexperienced user. Moreover, data of keywords is described through charts as well. Also, a 10-day free trial is available.

Pricing: Starts from $29.90/month

#5. RankWatch

Rankwatch Rank Tracking
Screenshot: Rankwatch

As the name is self-defining, RankWatch is popularly known for its rank-monitoring features. You can use Rankwatch to track the potential keyword, their competition level, and hidden opportunities. The interactive user interface looks incredible. Such as, it provides you the keyword and SEO reports through charts cutting the confusion born by complex numbering structures. Unlike other knotty tools, RankWatch makes only the needed data available on the user’s screen. In a nutshell, it becomes the best choice for a starter.

Pricing: Starts from $29/month

Link Assistant Rank Tracker
Screenshot: Link Assistant

Link Assistant SEO Powersuit is basically software – downloadable on Windows, Mac, and Linux devices. However, the software commits you to all-inclusive SEO services. But in contrast to other online tools, they are at a limit. In a nutshell, you can check rankings, on-page, backlinks, and reports at Link Assistant SEO Powersuit. The interface of the software can be a bit disappointing as it is sometimes hard to recognize the data displayed on the screen. 

Pricing: Starts from $29/month

#7. SEOScout

SEO Scout Rank Tracking
Screenshot: SEOScout

SEOScout is an SEO analyzer helping you to know your website’s SEO score better. For instance, it allows you to spot the best key terms which can give your brand the desired push on digital routes. You can track each key term & phrase, and know the ranking position. Besides, dynamic keyword group tracking allows you to spot relevant key terms for each focused word. In a nutshell, it is an easy yet dynamic keyword rank checker and tracker.

Pricing: Starts from $49/month

#8. Serpstat

SERPSTAT keyword rank checker tool online
Credit: Serpstat Screenshot

Serpstat offers you both keyword rank checker and tracking tools. Simply put, it has been lesser known for its functions. Such as, you can see only limited metrics on the screen related to SEO or a particular key term you want to rank for. Still, you can trust Serpstat as it may help you pick the right keyword for your niche. Moreover, you can also access a free trial.

Pricing: Starts from $48/month

#9. Wincher

Wincher keyword rank checker tool online
Screenshot: Wincher

With an interactive user interface and potent features, Wincher is budding as a favorite SEO toolkit for Americans but is now available to use for all. It is well-renowned, mainly for its better visibility that keeps gathered data transparent to its users. You simply enter the URL or a key term into the search box, and it generates brief insights on each term it obtains. Competition tracking and rank tracking of a particular keyword are simple at Wincher.

Pricing: Starts from $24/month

#10. Dyno Mapper

Screenshot: Dynomapper

Dyno Mapper is, however, popularly known as a site-map generator, but in addition to that, it has also been prevalent for its Google accessibility testing and daily keyword tracking features. Such as, you derive insights into keyword rankings on a daily basis or location or device basis.  No surprise, it is best if you want to conduct competition analysis in the local region.

Pricing: Starts from $49/month

#11. Ranktracker

Screenshot: Ranktracker

RankTracker can be the best fit for digital marketers looking for a simple and well-built rank checker tool online. The overall interface of Ranktracker is neat and clean. You won’t find it hard to spot what actually it is trying to depict for a particular keyword. In simple words, the changing games of colors provide you a quick glimpse of the perspective keyword carrying the vast potential to rank your site faster. Accessing a 7-day free trial is the best way to know this it better.

Pricing: Starts from $19/month

#12. Advanced Web Ranking

Advanced web ranking keyword rank checker tool online
Screenshot: AWR

Advanced Web Ranking (AWR) is an easy-to-use keyword rank checker, SEO reporter, and for competition analysis. You can capture a detailed report on your focused keyword using an advanced web ranking tool. In addition, conducting a competitor analysis is also easy on AWR. However, lesser reviews and feedback are available, but if you want, you can use a seven-day free trial of Advanced Web Ranking to experience its potential. Besides, you can also conduct desktop, mobile and local research work.

Pricing: Starts from $49/month

#13. Authority labs

Authoritylabs best keyword tracker
Screenshot: Authoritylabs

Authority Labs can be an excellent choice if you aren’t hooked on detailed keyword reports. Unlike other powerful contenders in the discussion above, authority labs generate only a little information about a keyword. Authority Labs isn’t made for you if you want to gather more information around a particular search query. However, you can monitor the SEO performance of a specific keyword as well, but we aren’t sure whether obtained data is accurate or not. 

Pricing: Starts from $49/month

#14. Google search console

Google Search Console
Screenshot: Google Search Console

Surprising, but it is the hidden weapon that is enough to give you some positive signals around the keywords your content or an entire site often revolves around. But it has a significant downside as you can’t monitor competitors’ keywords, yet you can find some of the best and top-ranking key terms on your own website. For new users, the Google search console is a mode by which you connect your site with Google and bring it to the search engine. 

Pricing: It is absolutely free

#15. Cognitive SEO

Cognitiveseo best keyword rank tracker software
Screenshot: CognitiveSEO

Uncover your competitors and the major keywords their pages ranks for with Cognitive SEO. Folks believe that the website’s user-friendliness is the key factor that drew their attention toward Cognitive SEO, but we think that it needs a bit of rework. Simply put, Cognitive SEO does provide you accurate information regarding the focused keywords and ranking, but the intricate features and functions puzzle users. 

Pricing: 7 days free trial offered/pricing info not revealed

#16. Moz Pro

Moz Pro keyword rank tracking
Screenshot: Moz

Moz Pro helps you do maximum keyword research work in no time. Like Ahrefs and Semrush, you can expect more from MOZ. But MOZ isn’t recommended for individual digital marketers or freshers as the pricing is high. Also, the features offered can be a bit hard to understand. If you are a fresher or an inexpert digital marketer, it is not advisable. 

Pricing: Starts from $99/month

#17. Labrika

Labrika best rank tracking tool
Screenshot: Labrika

Labrika is an AI-powered SEO application that helps you identify the powerful keyword that carries vast potential in scaling your business. But it’s worth keeping in mind that Labrika isn’t a magician; it doesn’t derive maximum traffic on your website. However, no tool can do this. Labrika displays the list of relevant terms from the focused keywords or competitor’s website. Furthermore, Labrika has reasonable pricing. 

Pricing: Starts from $19/month, you may also check a limited-time $69 Lifetime deal on Appsumo

#18. Accuranker

accuranker best rank tracking tools
Screenshot: Accuranker

AccuRanker is best for large agencies and digital professionals. In the market, it is one of the best rank trackers designed for people willing to conduct market research on a large scale. In simple words, it promises you in-depth market analysis and on-demand updates. The only thing that doesn’t make it an ideal alternative for all is pricing which is higher than average in the segment/market. 

Pricing: Starts from $109/month

#19. WhiteSpark

Whitespark local rank tracker
Screenshot: Whitespark

If you seek more organic traffic to come to your business, you will surely find WhiteSpark a good choice. WhiteSpark is more likely to impress you with numerous parameters with its easy-to-use features and broad list of functions. But the its rank tracker facility isn’t that brief. You don’t see the key metrics behind bars; only what is available on the upper shelf is displayed on your screen.

Pricing: Starts from $25/month

#20. The Search Monitor

The search monitor rank tracker for brands businesses
Screenshot: TheSearchMonitor

The Search Monitor may bring SERP under your control if, luckily, you find it a suitable alternative for your research work. It helps you monitor the best keywords with less competition and maximum potential. It is essential that you learn it carefully first to ensure you don’t have to deal with major issues from the steps onwards. And it seems that TheSearchMonitor offers customizable pricing because the pricing menu on The Search Monitor doesn’t reveal any information on it.

Pricing: Isn’t revealed by the Authorizer.

#21. Ispionage

ispionage best keyword rank checking tool
Screenshot: Ispionage

It won’t be wrong to call Ispionage a copy of Semrush as it has lots of similarities that hooked users to Ispionage, anticipating that it is a great alternative to Semrush. But that’s not the case; there are a few flaws and differences in Ispionage that gets its lower rank in this list. Still, it works pretty well for competition analysis on digital routes. Ispionage helps you catch a glimpse of the top-ranking keywords driving millions of traffic to your competitor’s website. 

Pricing: Starts from $59/month


So what are you waiting for? We have discovered some of the best keyword rank checkers and trackers available in the market. However, not every single contender is suitable for each user. Hence it’s worth keeping your requirement in your mind first before taking a dig into each one. Demo and trial versions are available to streamline the decision-making process. SERanking, Semrush, and Ahrefs are, however, some standard options, but you should try other alternatives as well. 


What is a keyword?

For web-page or SEO, a keyword is a term that describes your pages, products or services and is used to identify the relevent web pages through search. In order to identify the meaning information such keywords and related terms needs to be mentioned in web page URL, meta description, headings and body.

What is Keyword position?

For a website or webpage, keyword position is the rank or position while we search for a specific key term or phrase on search engines like Google, Bing etc. It is important to place the keyword at a optimal way in order to rank on 1st page of search.

What Is The Best Keyword Rank Checker And Tracking Tool?

It totally depende on your requirement and budget. Ahrefs, SEMrush and SERanking are among the most popular rank checker and tracking tools as they offer you a complete suite of features needed to track down the best keyword fit for your content.

Can I Check the Keywords of competing Websites? If yes, how?

You can check the key term of competing websites in no time. Simply choose the appropriate rank checker and tracker and paste the link of the competing webpage into the search box. Soon the powerful keyword a competing page is ranking for will be available on your screen.

How can I Check My site’s Seo Rank?

You can check your site’s SEO rank with a few simple steps. All it takes, log in to the SEO checker tool>>paste your site’s link into the desired field>> click on the SEARCH button and get the SEO report.

How To Rank for a Particular Keyword?

You can rank your website for a particular keyword with a perfect blend of relevant key terms with low competition and high traffic potential. Content must be providing value to position organically on Google search results.

Removed from List as of January 2023

#1. SEOProfiler

Screenshot: SEOProfiler

SEO Profiler is another superb contender from a keyword-tracking perspective. For instance, it provides you a brief outlook of each keyword you want to target and wish to make your pages and content rank on Google’s top search results. Even though SEO profiler is lesser-known, still the application and features it equips are no less than some big names in the industry. Moreover, a one-week free trial is also offered to the users. 

Pricing: Starts from $69.95/month

#2. Alexa Rank Checker

If you seek a free alternative, jump into Alexa Rank Checker. It is free of cost and is offered by Alexa to website owners and digital marketers. You simply paste a competing website’s URL into the search box; it automatically generates the desired data for you. But unfortunately, you need to purchase a complete plan to access particular features, which is unfair because the entire plan is expensive, and a few features of them might be useless for you.

Update: In a surprise move, Alexa has declared that it has retired on May 1st, 2022 and its API will stop functioning on 15th December 2022. Many Alexa features have already stopped working. So better you choose its worthy alternative for website ranking insights.

Pricing: Starts from $149/month

#3. Traffic Travis

Traffic Travis offers you a complete stat of the website you wish to search. From uncovering the potential of keywords to unearthing the latest opportunity thriving on the digital oceans, it helps you numerously for your digital success. However, initially, it may want you to catch some lessons on the Traffic Travis features to ensure you could learn everything on the move and continue using it for the critical objective. 

Pricing: Plans haven’t been revealed by the Authorizer

#4. Microsite Masters

Microsite Masters can be a good option. But many users have encountered issues with this one as to them it lags and offers a poor user experience. Accuracy in data generated for keywords is also not reliable at all times. Still, it has certain features that help you effectively deal with competition in digital landscapes.

Pricing: Starts from $49.95/month

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