Best eCommerce WordPress Themes – Free & Pro

Choosing the best eCommerce theme for your business can be challenging since tons of WordPress themes are available in the market. All these themes offer unique and powerful features with stunning design – your job is to find the one that best suits your business. 

To make your list smaller, we’ve come up with some best eCommerce themes that can help to boost your sales.

How to Choose the Right Theme?

Before investing time to find a theme, make sure exactly what to look for. Although some features can be achieved using plugins and addon, our goal is to choose one that minimizes plugins’ use and makes it responsive. 

• Responsive Theme
• Browser Compatibility
• Supports Most Plugins
• Multilingual Ready
• SEO Friendliness
• Support and Frequency of Updates
• WooCommerce Compatibility
• Customizable Option

So, now you got a clear picture of the suitable themes for you. Here is the list of top eCommerce WordPress themes that you can choose from.

Top WordPress e-commerce Themes for Beginners

#1. Astra

Best for Customizability

Astra is one of the user-friendly and popular eCommerce themes currently available. It can work with different page builders and has tons of features to enhance performance, layout, design, and many more. 

The theme got everything from custom and responsive to SEO integration. The theme provides unique looks to your e-commerce store using headers, footers, and error pages. 

Key Points:

• Multilingual Template
• Compatible with Elementor, Visual Composer, and Beaver Builder
• Lightweight and Super-fast performance
• Highly Customizable

Price: Free/Premium

Link: Astra Theme

#2. Neve

Lightweight Versatile Theme

With over 200k+ installations, Neve is one of the most versatile and popular eCommerce themes for WordPress. It’s a clean, lightweight, multipurpose theme focused mainly on performance. 

The main reason to use this theme is that you can use the theme on multiple sites with a single license. If you want to start an online store, the Neve WooCommerce combination is impressive and the starter sites. 

Key Points:

• WooCommerce Booster
• Translation and RTL ready
• AMP Compatible

Price: It starts at $70 per year.

Link: Neve Theme

#3. Woostify

Best to Improve Conversion Rates

Woostify is a powerful theme compatible with multi-vendor plugins and provides the ideal solution for an online marketplace. The theme is built on modular architecture to improve the site’s speed. 

Woostify focuses solely on improving conversion and converting rates for your e-commerce store. 

Key Points:

• Multi-Vendor Plugin Compatibility
• Compatible with popular page builders
• Woo Builder addon with FOMOs to engage with visitors
• Integrated with Elementor

Price: Free/Premium

Link: Woostify Theme

#4. Shopkeeper

Versatile Ecommerce Theme

Shopkeepers focus on e-commerce first by converting and increasing sales for your online store. With extensive features for reviews, images, long-term content, and related products- you have customization tools to draw in customers. 

Shopkeeper works well for beginners and people who don’t want to invest much time in their store. Shopkeeper is the foundation for your online store with responsive and fast-loading sites. 

Key Points:

• Easy Customizable
• Compatible with WPBakery Page Builder, Gutenberg editor, Elementor, and Visual Composer.
• WPML translation ready

Price: $59 for a regular license

Link: Shopkeeper Theme

#5. OceanWP

Improve Ecommerce Sales

OceanWP Theme comes up with great e-commerce and built-in SEO features. The Theme is ready and compatible with eight different page builders. 

The theme is responsive, fast, and retina-ready to build your online store and improve user experience. The theme provides a set of premade designs and social media features to enhance your sales further.

Key Points:

• Built-in SEO and Social Media features
• Integrated with eight different page builders
• RTL and translation ready

Price: $39 annually for personal sites.

Link: OceanWP Theme

Best Free WordPress Ecommerce Theme

#1. Astra

Best for Any Online Business

Astra is designed to work with various page builders to provide complete customization options in the user’s hand. The theme is SEO-friendly, and customization options are pretty impressive. 

The free version serves any market or niche and is fully responsive to any device. It is built for speed and fully optimized performance with no jQuery coding. 

Key Points:

• No jQuery
• Global Colour Palette
• Lifter LMS
• Schema Integrated
• Custom Layouts

Link: Astra Theme (Free Version)

#2. Woostify

Theme to Boost Sales

Woostify’s free version provides better loading speed and performance to better conversion rates. It uses clean & optimized codes to build an SEO-ready structure. 

It is completely integrated with WooCommerce and removes conflicts of themes & plugins. The theme supports custom widgets and product swatches, enabling customers to add the exact colours available. 

Key Point:

• Pre-Built Demos
• Advanced Plugins for WooCommerce Stores
• Compatible with Gutenberg

Link: Woostify Theme

#3. Neve

Impressive Features on Free Theme

It offers quite impressive features even on the free version. The Theme includes tons of customization options and premade sites to create an eye-catching WooCommerce store. 

You can create custom layouts and even customize fonts, colours & designs as per your needs. If you are looking for a reliable, modern, and impressive theme, Neve is the best to go. 

Key Points:

• AMP & Gutenberg Compatible
• Elementor & Blog Booster
• WooCommerce Booster with additional features for your store.
• Premade Starter Sites

Link: Neve Theme

#4. eStore

The User-Friendly Theme

 eStore Theme is a popular theme for its responsive design and coding quality. The theme comes with basic and advanced features that can be customized by the non-developers too. 

The eStore Theme uses e-commerce plugins to cut-off extra addon or setup processes. The Theme is versatile to fit in digital and physical goods selling stores. Whether you’re looking for a fully-featured or straightforward store, it works for everyone. 

Key Points:

• Support Ecommerce Plugin
• Tons of Homepage Options
• Unique navigation system

Link: eStore Theme

#5. OceanWP

The Multipurpose Theme

OceanWP is a modern e-commerce theme with over 400k+ active installations. The WooCommerce integration is a fantastic feature, and it has integrated other components like shopping cart popup and shopping cart floating bar. 

The features like native cart popup can increase conversion rate by 8% while floating add to cart bar increase 5% conversion rate. The excellent collection of demos gives a more professional feel.

Key Points:

• A plethora of Customizable options
• Developer-friendly and incorporates SEO practices
• Integrates with WooCommerce and enhances its features

Link: OceanWP Theme

#6. Rife

Best for fashion and design Store

Rife Free is one of the best WooCommerce themes for fashion and design stores. These themes aim at businesses that need more visual elements than other stores. 

The Theme comes with the seven selected design demos o provide an excellent base for customization. You can also schedule your future releases to save your time organizing new product launches. 

Key Points:

• Compatible with WooCommerce
• Live Preview of features to see changes
• Custom HTML 404 page

Link: Rife Free Theme

#7. StoreFront

A Flexible WooCommerce Theme

StoreFront is an official WooCommerce theme designed with many unique features like customization, responsiveness, and support. It integrates seamlessly with WooCommerce and all its extensions. 

The Theme is lightweight, flexible, and intuitive, offering deep integration with WooCommerce. StoreFront provides a rock-strong foundation to your woo-commerce store without extra add-ons or features. 

Key Points: 

• WooCommerce Integration
• Responsive layout 
• Official WooCommerce theme
• Maintained by WooCommerce core developers.

Link: StoreFront Theme

#8. Ayoshop

Responsive Child Theme

Ayoshop is a free WordPress e-commerce theme especially designed by Genesis Framework. It is a clean, responsive, and super-fast child theme. 

The Theme is designed to suit any online store, from selling clothes to jewelry and many more. 

Key Points:

• Includes all critical features of Genesis framework
• Unlimited colour schemes
• WP Customized ready
• Opera Mobile emulator

Links: Ayoshop Theme

Best WordPress Ecommerce Theme for Serious Websites

#1. Flatsome

Highly Rated Theme on Theme forest

It is one of the top-rated multipurpose themes built for performance and reliability. Flatsome offers some amazing premium quality pre-made demos to get your website started. The theme is impressive with parallax effects, an integrated wireframe kit, and a UX creator. 

Flatsome comes with a UX builder to edit an individual element on your website with essential content elements. 

Key Points:

• Flatsome Studio with premade layouts, images, and sections.
• Live searches for visitors.
• Theme can adapt to any screen size.
• Integrated with WooCommerce. 
• Regular updates of new features.

Price: $59

Link: Flatsome Theme

#2. Porto

A True Multipurpose WordPress Theme

Porto has a wide range of eCommerce-specific pre-made demos to help start building your online store. The theme divides the design into niches, making it easier for you; to choose the best for your business. 

The pre-made designs give a clean and functional look, making it perfect for any eCommerce industry. Along with the extensive library and responsive support, Porto’s SEO-friendly setup helps you get noticed on search engines. 

Key Points:

• Latest UI/UX design templates.
• WPBakery and Elementor ready.
• Clean, Neat, and Well-organized options.
• Mobile & retina ready.

Price: $25

Link: Porto Theme

#3. Blocksy

A Future-rich Theme

Along with tons of features, Blocks themes are lightweight and block-based to start any ecommerce-based online store. Blocksy theme has a great focus on Gutenberg editor, making it easy for Gutenberg fans to edit. 

The customizations of your website stay on the top; the theme offers intuitive options to customize each section and element with an advanced customizer. Blocksy Pro takes your design to a whole new level with icons, items, content blocks, and editable design styles. Blocksy is a top-class theme for any store. 

Key Points:

• Native Lazy Loading & Live Search.
• Compatible with Gutenberg, Brizy, Elementor, and Beaver Builder.
• WooCommerce ready WordPress theme.
• Advanced typography

Price: Free/ Pro starts at $49

Link: Blocksy Theme

#4. JupiterX

One of the Best Selling WordPress Theme (105k+)

With a 4.75 Star-rating and 105k+ sales, Jupiter X is one of the best-selling WordPress themes. JupiterX is a multipurpose theme that is easier to adapt to any website. It gives flexibility heavily on Elementor Page Builder as well as its extensions. 

With 150+ pre-made demo sites, you can import templates, customize them right from your WordPress dashboard. To provide more customization options, JupiterX provides extensions like Raven and Jet add-ons. 

Key Points:

• Raven – to add new widgets and customize header/footer.
• Jet Addon- add jet plugins, new functionality, and widgets.
• Elementor and Elementor Bundle ready.

Price: $59 for regular license

Link: JupiterX Theme

#5. Neve

Versatile and Super-Fast Theme

It impresses its users with impressive loading speed. With a 4.9-star rating and 70k+ active installations, Neve is ahead of its competitors. It’s premium version comes with several features that get released steadily, and developers work to improve it.

Though you can use Neve theme for free, but if you need extended features, customization options, premium add-ons, you need to buy the premium version. 

Key Points:

• AMP Compatible
• Custom Layouts
• Lifter LMS Booster
• Premium Themes with premium features

Price: $70 per year

Link: Neve Theme

#6. Astra

Making Online Store More Convenient

The free version of the Astra got everything; you need to get started with your online store, from fonts to SEO optimization. When you upgrade to the premium version, that’s when the real website magic begins. 

The pro version makes everything available to make your site convenient for users. It enables custom infinite scroll, a drop-down cart, bubble style, custom fonts, and many more. You get plenty of options to build a comprehensive website. 

Key Points:

• Self-hosted Google Fonts
• Schema Integrated
• 24/7 dedicated team on board
• Video tutorial and practical demonstration

Price: $49 annually or $239 life-time

Link: Astra Theme

#7. XStore

The Premium Woo Commerce Theme

XStore theme is one of the premium WordPress themes with exceptional features. This multipurpose theme and premium Woo Commerce theme are the most customizable available for your ecommerce store.

The theme has 300+ pre-made sections for building ecommerce stores quickly. Apart from pre-made sections, the theme comes with 95+ shop designs, built-in lazy loading, multilingual support, and many more. 

Key Points:

• WPML compatibility and RTL support.
• Diversity in demo sites
• Compatible with Woo zone, Dokan, Product vendors, and WC Marketplace.

Price: $39 for regular license

Link: XStore theme

#8. Shoptimizer

A Performance-Optimized Theme

Shoptimizer theme from Commerce Guru is built with the two objectives of loading speed and increasing conversion rate. The theme is optimized to keep your ecommerce store loading as quickly as possible. 

It comes with several conversion-focused features, including a distraction-free checkout option, call-me-back action, and trust badges. Shoptimizer ensures a mobile-first approach to increase importance in search engines. 

Key Points:

• Return call back functionality
• Integrated trust badges
• Smart microcopy to include return policy and shipping rights

Price: $99

Link: Shoptimizer theme

#9. WoodMart

An ideal Woocommerce theme

At first glance, WoodMart seems to be a Woo Commerce theme optimized for Wood-related stores, but it is a versatile, multipurpose, and universal theme. The theme has a very effective structure for a large ecommerce store with lots of products and 70+ predefined demos. 

The theme provides complete customization with ten different layout styles and advanced visualization options. 

Key Points:

• Ready-to-use demos.
• Retina-ready option
• High-grade customization

Price: $59 for regular license

Link: WoodMart Theme

#10. Nozama

The best ecommerce theme

Nozama is one of the best ecommerce themes inspired by Amazon. The theme integrates with the Woo Commerce plugin and provides features like product listing panel, cart options, shop layouts, and many more. 

The theme is highly customizable and has flexible layouts with premium eCommerce features.

Key Points:

• Mobile-Optimized.
• unlimited Colour scheme.
• Compatible with Beaver Builder, Elementor, and Divi.
• Constant updates with premium support.

Price: $49 annually

Link:  Nozama Theme

#11. Goya

Modern and Minimalist Theme

Goya theme offers two demos for fashion and home decor niche but the demos make it easier to customize to any kind of online ecommerce store. Both these themes are attractive and give a lot of options to customize. 

The themes show a lot of multiple shop layouts, individual product page templates, full-width layouts, and many traditional styles. The theme includes some premium features like carousels, zoom, and video pop-up tools. 

Key Points: 

• Responsive and retina ready 
• Fully Customizable theme
• Compatible with WP Bakery Page Builder

Price: $29 (Includes WP Bakery Builder and Slider Revolution)

Link: Goya Theme

#12. Hongo

A Multipurpose Theme with Blog Content

Hongo is a multipurpose theme with ten eCommerce store demos. These demos are a mixture of different niches that are suitable for a wide range of products, from jewelery to general-purpose products. 

Hongo is one of the best eCommerce WordPress themes and possibly the successful one. The theme has reliable filter options, quick view, blog templates, schedule options for seasonal announcements & discounts.  

If you are looking for large library templates and a wide array of features, Hongo is the best option. 

Key Points:

• Compare Products 
• Multi-vendor marketplace
• 360-degree product views
• Add pins in different locations of the image

Price: $59

Link: Hongo Theme

#13. Riode

Multipurpose Theme with 45+ Demos

Riode is a stunning multipurpose ecommerce theme for WordPress. The attractive layout has a demo from fitness equipment to gadgets to clothing and parlor products. It also offers generic demos for different types of products. 

The Riode is a bundle with the WP Bakery plugin that makes customization easier. The premium themes such as CSS3 animation effects, live-search tools, and drop-down menu customization makes it easier for the customer to find anything. 

Key Points:

• CSS3 Animation Tool
• Compatible with Elementor, Yoast SEO, Dokan, Contact form, and WML.
• Huge library with ecommerce features

Price: $59 for regular license

Link: Riode Theme

#14. Marketo

A Clean Multipurpose ecommerce theme

Marketo is a clean multipurpose theme with 11+ homepage and a wide range of functionality. You can create a theme to sell your products or invite other sellers to sign up and list their products for sale. 

The theme is designed with the functionality of multivendor and has built necessary tools, such as the Dokan plugin, to add more features. Other features include a pre-defined colour scheme, smooth animations, responsive layouts, 400+ font icons, and parallax sections. 

Key Points:

• Powered by Bootstrap 4
• Built with Elementor page builder
• Cross-browser compatible with Edge, IE11+, Firefox, Safari, Opera, and Chrome. 
• Unsyon Framework

Price: $49

Link: Marketo Theme

#15. Cerato

A Highly Flexible Ecommerce Theme

A flexible Multipurpose theme, Cerato is built with a powerful Elementor Page Builder plugin. It can use the intuitive drop-and-drag editor tool to customize all the templates with a unique content design to your ecommerce store. 

Cerato comes with a set of add-ons making, it one of the powerful than other themes. The flexible theme helps to set your website up in marketplace mode, allowing other users to sign-up and start selling on your website. The premium bundle of add-ons makes this a great value ecommerce theme. 

Key Points:

• Compatible with Elementor Page Builder
• Mobile Optimized Design
• Unlimited header and footer options
• Ajax Canva Cart
• Powered by Bootstrap 4 and CSS flex layouts

Price: $59

Link: Cerato Theme

#16. Kapee

The Best Fashion Woo Commerce Theme

Though designed with a view of the multipurpose theme, Kapee has more features to make an attractive fashion online store. With the clean, highly customizable, and responsive WordPress theme, Kapee looks professional. 

It comes with features and variations such as Responsive layout, Mega Menu, Page Builder, and ajax features. The theme is appropriate for all kinds of shops, from fashion to electronics and furniture. 

Key Points:

• Compatible with WP Bakery Page Builder
• Fully responsive and retina ready
• Regular updates to improve performance

Price: $39

Link: Kapee Theme

#17. Divi

Best Shop Design Features

Divi is an immensely popular theme with over 1,000 layout designs. With the Divi Elegant themes, you get access to their premium products- Extra, Bloom, and Monarch. 

Divi doesn’t come with a free version but is a highly-customizable and mobile-friendly WordPress theme. Divi gives excellent control over website layouts allowing you to manage all the elements. With multi-select and bulk editing, copy and paste styles, extendable styles, and quick editing options make it robust. 

Key Points:

• Advanced Coding editing
• True Visual Editing
• Global elements and styles
• 40+ Website Elements for everything & 800+ pre-made designs
• Built-in Split testing & Powerful Conversion Insights

Price: $89 annually

Link: Divi Theme

#18. Shopkeeper

Ecommerce Theme with Blogs

The shopkeeper was built with a focus to boost sales and prioritize conversions. The framework is highly customizable so, you don’t get stuck and enjoy down the road of each component. The theme is integrated flawlessly with the WooCommerce plugin, and you can button on the left-hand side to modify any setting of your website. 

With the auto-update feature, the theme takes the effort of site maintenance and is a convenient way to run your ecommerce website. The built-in space for blogs and portfolios makes it apart from other themes. 

Key Points:

• Fully Integrated with WooCommerce Plugin and WPML.
• Regular and Automatic Updates to improve performance
• Quality checked by Envato

Price: $39

Link: Shopkeeper theme

#19. Mayosis

A Digital Marketplace Theme

Mayosis is a marketplace theme that can be used to design a website to sell items such as templates, arts, photographs, stock footage, code snippets, and many more. The theme can be easily customized and organized for selling different digital products. 

Integrated with Visual Composer the website allows to quickly design any layout & visuals without using a single code line. 

Key Points:

• Integrated with Visual Composer
• Multilanguage support
• Full easy digital downloads integration
• Live cart functionality
• Bootstrap 1170px Grid layout

Price: $69 for regular license

Link: Mayosis Theme

#20. Electro

A Theme for Electronic Store

Electro is a modern and stunning theme to design your electronic online store. The responsive design and delightful features make it the best choice for a significant ecommerce website. 

The theme is built on bootstrap4, which means it has classy pre-built layouts and elements. The theme can be customized with Elementor page builder within a short period. 

With 4.8 stars and 13k+ active installations, the Electro theme is in-demand for an online electronic store. 

Key Points: 

• Responsive to a wide range of screen size
• Built on Bootstrap4
• Integrated with WooCommerce and Elementor
• Multi-vendor compatible

Price: $59 for regular license

Link: Electro Theme

#21. Newspaper

A Flexible Magazine Theme with WooCommerce Features

Newspaper is a WordPress theme designed by tagDiv, and creates websites for commercial clients. This multipurpose theme is flexible and versatile for any kind of online store, business website, and portfolio. 

The theme comes with a drag-and-drop page builder with access to tagDiv Cloud Library with a colossal collection of elements, templates, and layouts. 

The theme is one of the popular themes in Theme forest, with quite impressive layouts and elements. 

Key Points:

• Compatible with Jetpack, Yoast, bbpress, and Contact form 7. 
• tagDiv Cloud library with tons of layouts and elements
• Regular updates and new features

Price: $59 for regular license

Link: Newspaper Theme

#22. iBid

An Auction Muti-Vendor WooCommerce Theme

iBid is a professional multi-vendor WooCommerce theme designed by Model Theme; to help businesses create an auction website. The theme is bundled with a lot of amazing features, a unique multi-vendor marketplace, and compatibility with page builders. 

The theme comes with 25+ Auction theme demos and 19+ shop theme demos. 

Key Points:

• Compatible with Dokan, WCFM Marketplace, WC Vendors, and many more.
• Multi-header variants
• Sale banners
• Charity auctions

Price: $75 for regular license

Link: iBid Theme

#23. Martfury

Contemporary WooCommerce Marketplace Theme

Martfury is a highly-suited multi-vendor marketplace theme to design anything from electronics to furniture. The theme allows you to develop your marketplace and invite other sellers to sell their products. 

The theme is built specifically for WooCommerce to make it easier for beginners. It includes six pre-defined homepages and an Upheaval slider to build astonishing sites.

Other features include unlimited colors schemes, a gallery lightbox, image swatches, 360-degree views, and many more. 

Key Points:

• Designs and templates are released regularly.
• Compatible with YITH WooCommerce, MailChimp, Currency Switcher, and WPML.
• SEO, Responsive, and Translate ready. 

Price: $59 for regular license

Link: Martfury theme

Wrapping up

To find the best ecommerce WordPress theme for your business, take into account what you’re selling and how you want to display it. If you’re looking for a free option, check out the themes on Envato Market or Thrive Themes. There are also paid options available such as Storefront Theme and WP E-Commerce.