When did you update the blog post on your site last time? Not be surprised that, your few old posts are hidden assets & you need to uncover them with fresh content, data, links, product listing, etc. Google loves fresh & relevant content. Therefore it is in your great interest that you spare some time to update old blog post content and see the magic.
If you haven’t updated the content of your old post, you are probably going to lose the audience’s trust. With passing time, the data of the old post gets outdated, the backlink may become invalid, and traffic will be dropped.
Most likely, if you don’t update the old post, your search engine rank will automatically drop. Hence, it is imperative to regularly update the old content because it’s a crucial part of SEO.
The fact is, a search engine only generates traffic for those sites that are well maintained and refurbish the content timely. But the question is, how can you update the old content?
In this blog, we’ll explain to you the stepwise process to update the content and gain traffic by fixing all the issues. So, let’s take a deep dive into the post.
- Why Update the Old Blog Post?
- Advantage of Updating Blog Post for SEO
- How To Choose Which Post Needs an Update?
How to Update the Old Post?
- 1. Find Pages to Be Fixed, or That Are Underperforming
- 2. Keep The URL Same
- 3. Search For the Targeted Keywords
- 4. Create Unique Content
- 5. Update Information
- 6. Go For Internal Linking to Boost Seo
- 7. Fix The Broken Links
- 8. Add Fresh Optimized Images
- 9. Add Stats If Possible
- 10. Go For Google to Reindex Your Previous Post
- 11. Republish
- The Bottom Line
Why Update the Old Blog Post?
Why update the old blog post? The answer is straightforward, “To impress Google.” Updating the post can help to maintain the accuracy of the data, give readers a click to read again, and most importantly, win Google’s trust. Yes, publishing the current update and refurbishing the old content is crucial for search engine optimization.
If you maintain the site according to the new Google algorithm and optimize the content, then surely you gain maximum traffic on the site. Moreover, updating the content helps to achieve the following things;
- Helpful to gain more backlinks which help to divert the audience to the platform
- Build the reader’s loyalty. When you update the content, your readers get a reason to read the content again, which is also helpful to build trust.
- Updating content helps to optimize the post based on the Google algorithm, which helps to gain traffic.
- Allow you to perform best SEO practices
Advantage of Updating Blog Post for SEO
The business websites need to optimize the blog post based on the latest SEO practices to stay competitive. If you are looking for the best way to boost the SEO, update the content of the old blog post. This is the best way to improve the traffic that you get from the search engine.
The updating of the content and optimizing it accurately guarantee you to achieve huge traffic on the website, which helps to gain maximum return on investment. Moreover, it helps to achieve quality links which further boosts the traffic on the site.
How To Choose Which Post Needs an Update?
As you know, content updating is of utmost importance for search engine ranking and traffic; it is time to select the post you need to update. But how to know which of your posts need to be updated?
Here are a few ways that help to check which post you need to update.
1. Look At the Pages That Have Quality Links
While looking for the post to update, always find the blog on your site with quality links from other sources but not collecting the traffic. Refreshing those pages with quality links is worth gaining the traffic. Thus, all you need to do is refresh the page, update the content, optimize the content with SEO, and here you go to spike up traffic.
2. Check The Pages with Maximum Traffic
It is always good to update those old blog posts that have maximum traffic. Most of the business website holders focus on those blog post updates that have a constant flow of traffic to maintain the ranking. When users get updated information, they like to remain faithful for the longer term.
When creating the refurbishment strategy, make sure to keep the pages updated that have maximum traffic and have quality backlinks.
3. Choose Pages with Keyword Impressions but Having Low Ranking
When picking the old post to update, always choose the post with a targeted keyword but not ranking. The companies who update the post for the SEO, always target those outdated posts that have keyword impressions and striking a low ranking. To detect the page with the targeted keyword impression, you can also take the help of Ahrefs.
How to Update the Old Post?
Now, as you know the importance of updating the old post, it’s time to follow the steps to update the old post to get maximum traffic and conversion rate. Let’s have a look at the guide.
1. Find Pages to Be Fixed, or That Are Underperforming
The foremost step when you are moving to update the old blog post is to find out the pages or the underperforming posts. You need to look after those posts that are underrated pages ranking down. For this, you can also take the help of the Google Search Console, and this will help find the keywords and give you a brief about the position of the post.
Moreover, you can also apply different filters for checking the rank of the old post. If it is consistently dropped, you can choose the post to update. Also, make sure that the page you choose is older enough to be updated. Avoid those pages that are already ranking and have maximum traffic on them.
2. Keep The URL Same
Once you select the underrated pages to perform optimally on the search engine result page, it’s time to update the content. However, make sure that you don’t change the URL of the page. This is because the URL already has traffic, and if you change the URL, you have to start with the new content and may require building more traffic to generate outcomes.
Therefore, make sure that you don’t change the URL of the page and only update the content by fixing the errors and writing creative content that pulls the reader’s attention.
3. Search For the Targeted Keywords
When you update your old post’s content, the third most important approach you have to follow is to find the relevant keywords. Targeted keywords have the potential to generate traffic. If you don’t know how to choose the right keywords for your blog post, use the Google Keyword Planner.
This is a free tool that helps identify the right keywords for the post you want to update. Choose the primary and secondary keywords for supporting the content. This will also be helpful to perform the on-page SEO optimization of the existing posts.
Moreover, the keyword also gives you an idea about the trending topics and what your competitors are performing. This will help to make sure you write the content based on the trending topics.
4. Create Unique Content
While updating the post, try to use creative, crisp, and enticing content which the audience loves to read. Don’t just focus on changing the stats only; instead, focus on providing unique content with the latest updates. When writing the content, make sure that it is based on the latest SEO trend and divided into small paragraphs.
Use multiple headings and subheadings to write the content. Try to write a unique title that immediately catches the reader’s attention. If you are writing any stats-related post, then write the updated stats followed by the supportive links.
This will give your content weightage and show that you have shared genuine information with the users. For a guest blog post, you can follow the same pattern to write appealing content.
5. Update Information
Old post updating isn’t only about providing unique content; rather, it’s about changing the entire information with the current information, especially when writing an informative post. So, whether you have included the stats in the post, or shared the current marketing trend and business updates, make sure to provide the updated information.
Like you supported the stats, you also need to provide genuine links to support your updated information. But make sure that you don’t use the competitor’s site links for supporting your content. Always follow the news timelines or Google’s verified sites.
This will help to support your updated information and also allow you to hyperlink your site, which is, in turn, beneficial for gaining traffic.
6. Go For Internal Linking to Boost Seo
Internal linking is helpful to gain maximum traffic for the site. Therefore, it would be beneficial to perform the internal linking when you are updating the old post. Collecting the backlinks or internal linking can be helpful to boost the SEO and allow you to gain maximum traffic.
However, when you are doing the internal linking, ensure you choose the right target keywords and check that links are working. If you link your content with an invalid link, it will drop your traffic. So, whenever you are performing the internal linking, cross-check whether the link is valid.
7. Fix The Broken Links
Broken links are the prime reason you are not gaining the maximum traffic, and it is normal after some time, some links get broken or invalid. So, it is essential to update the content and fix all the broken links while reposting the blog.
Make sure to check all the links whether they are functional. Replace the old links with new ones or with those links that are functional. In this way, you will be able to gain maximum traffic.
8. Add Fresh Optimized Images
When optimizing your post and updating the old content, add fresh and optimized images to your content. Optimized images are also a part of SEO, and it will help boost the rank on the search engine as well.
But when you are updating the images in your old post, avoid those posts that have copyright issues or those images that have a tag of the competitor’s site. If you use the image, then do ensure to mention the image credit to avoid the issue of pirating the images.
9. Add Stats If Possible
When you are updating the informative post or the post with a statistics record, add the supporting stats to give value to your content. This is because the stats are the real-time figure which constantly changes with time.
If you share the old information or stats with your customers, you lose half of the audience because they think your content is not updated. When you are writing the stats, always provide the link which supports the stats.
Linking your stats with reputable or credible sites shows that your content is genuine, up-to-date, and informative. This, in turn, builds trust between your audience and turns them into a loop of engagement.
Along with this, avoid linking the stats with the competitor sites because you may end up losing the audience only.
10. Go For Google to Reindex Your Previous Post
Once you are done with the steps mentioned above, go to Google and ask for Re-indexing your post. This would help Google notice your updates on your own even if you didn’t ask for the reindexing. If you want to ask Google for the post reindexing, follow these steps.
- Open the Google Search Console
- Copy paste your URL of the post that you wish to update in the search bar
- Now click on the “Request Indexing.”
After updating everything, make sure to cross-check the things that you have updated in your content. Once it is done, republish the post on your site without changing the URL of the post. This, in turn, helps to achieve the traffic and keep you on track to gain maximum traffic for your business website.
The Bottom Line
Updating the old post is essential to maintain the flow of traffic on your website. So, if you wish to maintain your rank on the top of the search engine result page and gain maximum traffic, do ensure to update your post by following the steps mentioned above.
The steps that we’ve shared here make it easier for you to update the content by following the latest search engine optimization trend. Last but not the least, always track your conversion rates and check pages that are not consistently gaining traffic. This will help to update the post easily and keep all the information accurate and up-to-date.